https://elkan.co Elkan Sat, 24 Apr 2021 18:21:46 +0000 https://elkan.co en https://elkan.co/About Wed, 11 Apr 2018 04:51:20 +0000 Elkan https://elkan.co/About Hi, I’m Elkan Hwang, a&nbsp;graphic designer branding, marketing, and communications designer based in the San Francisco Bay Area. I have worked in-house to connect the public sector with renewable energy at ENGIE and to bring delicious, high-quality food to the masses at Asian Box. https://elkan.co/1 Sat, 14 Jul 2018 20:34:03 +0000 Elkan https://elkan.co/1 <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/3d59b764afa1f5218dd263aae0b1cae104f9811aa3d091b690a626419f61aef6/ENGIE_thumb.png" data-mid="82352947" border="0" src="https://freight.cargo.site/w/1000/i/3d59b764afa1f5218dd263aae0b1cae104f9811aa3d091b690a626419f61aef6/ENGIE_thumb.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/61982e8c9ac90ff07b066607f94cd814219aa45a02bf116f1f09c895de4f1619/Asian_Box_Palo_Alto_Sign.png" data-mid="32640419" border="0" src="https://freight.cargo.site/w/1000/i/61982e8c9ac90ff07b066607f94cd814219aa45a02bf116f1f09c895de4f1619/Asian_Box_Palo_Alto_Sign.png" /> https://elkan.co/2 Sat, 14 Jul 2018 20:38:22 +0000 Elkan https://elkan.co/2 <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/896ae2743a8c1e2c1722442aa839b44ed02b863e13b3d327c9cb6d6387ea5551/Ka-Hei_thumb.png" data-mid="107458343" border="0" src="https://freight.cargo.site/w/1000/i/896ae2743a8c1e2c1722442aa839b44ed02b863e13b3d327c9cb6d6387ea5551/Ka-Hei_thumb.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/09d30f3b5f775d20fcbdbba73527e5dd800255f1bb376fff9a49b1b270faeffd/GEP_thumb.png" data-mid="107463434" border="0" src="https://freight.cargo.site/w/1000/i/09d30f3b5f775d20fcbdbba73527e5dd800255f1bb376fff9a49b1b270faeffd/GEP_thumb.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/b56988d84ec41d691d8950ad67437217bf60cc4f588aa6c5e301dba75eb680ba/JCFK_thumb.png" data-mid="82353104" border="0" src="https://freight.cargo.site/w/1000/i/b56988d84ec41d691d8950ad67437217bf60cc4f588aa6c5e301dba75eb680ba/JCFK_thumb.png" /> https://elkan.co/3 Sat, 14 Jul 2018 20:41:23 +0000 Elkan https://elkan.co/3 <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/26674c9f9efc6dbe48318b1e399192b8840a82d3959e21ba9bdc000426e6e04e/FK-Restaurants_thumb.png" data-mid="57499639" border="0" src="https://freight.cargo.site/w/1000/i/26674c9f9efc6dbe48318b1e399192b8840a82d3959e21ba9bdc000426e6e04e/FK-Restaurants_thumb.png" />I have also developed brand identities &amp; websites for local businesses and nonprofits. Still curious? I’d love to collaborate. Say hello! https://elkan.co/ENGIE Fri, 27 Dec 2019 22:42:52 +0000 Elkan https://elkan.co/ENGIE ︎Branding&nbsp;︎Web&nbsp;︎Print Since 2015, I have helped the&nbsp;ENGIE North America Marketing Team face two brand transitions, including our acquisition by a multinational energy group. <img width="1640" height="2100" width_o="1640" height_o="2100" data-src="https://freight.cargo.site/t/original/i/6b328d48eb1130b198b2e61fa0cc041f634c269fc7dc54f45369633303307ec6/CSR_screenshot_2.png" data-mid="107464216" border="0" src="https://freight.cargo.site/w/1000/i/6b328d48eb1130b198b2e61fa0cc041f634c269fc7dc54f45369633303307ec6/CSR_screenshot_2.png" /> Our recent campaigns have increasingly focused on challenging issues such as the climate crisis. In mid-2020, I designed and launched a landing page featuring ENGIE's first-ever Corporate Sustainability Report. By putting our data, progress, and goals front-and-center, we invited our customers and the public to hold us accountable to a "Zero Carbon Transition" in the energy industry. Working under a multinational company also meant refining my skills for all types of media, including web pages, digital campaigns, social media advertising,&nbsp;internal and sales presentations, event signage, print publications, and videos. Additional Digital and Print Media <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/717dfe46928a89edb0ce1b43a51f7d4754ac6a3245f3b396216a46b1792e884f/Energy-Observer_SM_v2_C.png" data-mid="107160169" border="0" src="https://freight.cargo.site/w/1000/i/717dfe46928a89edb0ce1b43a51f7d4754ac6a3245f3b396216a46b1792e884f/Energy-Observer_SM_v2_C.png" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/f3e95ff3b0a60d59dd38dd99370507daa06c1208a7f5468a0685a5fb1de67c4e/Energy-Observer_SM_v2_A.png" data-mid="107160168" border="0" src="https://freight.cargo.site/w/1000/i/f3e95ff3b0a60d59dd38dd99370507daa06c1208a7f5468a0685a5fb1de67c4e/Energy-Observer_SM_v2_A.png" /> <img width="1062" height="131" width_o="1062" height_o="131" data-src="https://freight.cargo.site/t/original/i/5287b6d5f8e826fffc81d95af768d57d158d8e6d971c150979385814e62f1eb6/STEM-Space_comp.png" data-mid="82816832" border="0" src="https://freight.cargo.site/w/1000/i/5287b6d5f8e826fffc81d95af768d57d158d8e6d971c150979385814e62f1eb6/STEM-Space_comp.png" /> <img width="1480" height="690" width_o="1480" height_o="690" data-src="https://freight.cargo.site/t/original/i/5b66924c35c49f3bf6717d11118d3736070dfe03b0c686e07e3d60a7229eef51/ENGIE-EaaS_Comps.png" data-mid="107447800" border="0" src="https://freight.cargo.site/w/1000/i/5b66924c35c49f3bf6717d11118d3736070dfe03b0c686e07e3d60a7229eef51/ENGIE-EaaS_Comps.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/e0026d647b46133cf6b6f142e584ab22671c1f15cc96e1b2c9334585fc84f962/Engie-CCC-Ribbon-Cuting-6.jpg" data-mid="82344652" border="0" src="https://freight.cargo.site/w/1000/i/e0026d647b46133cf6b6f142e584ab22671c1f15cc96e1b2c9334585fc84f962/Engie-CCC-Ribbon-Cuting-6.jpg" /> https://elkan.co/Asian-Box Sun, 13 Jan 2019 20:49:56 +0000 Elkan https://elkan.co/Asian-Box ︎Branding ︎Print As the sole in-house designer for&nbsp;Asian Box—a leader in the fast-casual restaurant segment—I helped the brand expand on its initial identity as the business grew in size and offerings. <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/5c899e6c51ad18616aa0f174830140ba026a6f5b8fd7f727a57a9844d7d928e6/IMG_5067.jpg" data-mid="57451347" border="0" src="https://freight.cargo.site/w/1000/i/5c899e6c51ad18616aa0f174830140ba026a6f5b8fd7f727a57a9844d7d928e6/IMG_5067.jpg" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/08c4760ef353c811ce0cbced6d9315c7a2c9403c7e0ecd675d3dd16fa6b7e420/IMG_5071.jpg" data-mid="57451349" border="0" src="https://freight.cargo.site/w/1000/i/08c4760ef353c811ce0cbced6d9315c7a2c9403c7e0ecd675d3dd16fa6b7e420/IMG_5071.jpg" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/0834efc6abe0fb2c2cce0f89edc4c01737285f439263470cbf8cc30e947e9175/IMG_5091.jpg" data-mid="57451350" border="0" src="https://freight.cargo.site/w/1000/i/0834efc6abe0fb2c2cce0f89edc4c01737285f439263470cbf8cc30e947e9175/IMG_5091.jpg" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/08cae52fa600fa0f997c4388c2c1ad08ffab7c6597dccac22c846b74cf353127/IMG_5064.jpg" data-mid="57451346" border="0" src="https://freight.cargo.site/w/1000/i/08cae52fa600fa0f997c4388c2c1ad08ffab7c6597dccac22c846b74cf353127/IMG_5064.jpg" /> During a period of rapid growth, I worked with the small team at Asian Box to take the chain from two locations in Palo Alto and Mountain View to five restaurants across California. Building upon the existing visual language, we created additional material to communicate the brand’s ethos of “quality fresh ingredients with a street food spin” across multiple mediums including environmental graphics such as menu boards, print collateral, and swag.&nbsp; Slogans &amp; Product Lockups <img width="1447" height="144" width_o="1447" height_o="144" data-src="https://freight.cargo.site/t/original/i/c99f3c17631f523ea4db7dd5f5feeaeaa32c155d9c2768c943e86ee40bfcd3fb/Brand-Extensions-6.png" data-mid="57494803" border="0" src="https://freight.cargo.site/w/1000/i/c99f3c17631f523ea4db7dd5f5feeaeaa32c155d9c2768c943e86ee40bfcd3fb/Brand-Extensions-6.png" /> One of our greatest challenges was developing consistent messaging for all of Asian Box’s sub-brands and integrating with its new communities and locales. Some restaurants also reported difficulties serving customers across language barriers due to the typography-heavy style. To make the menu and offerings more approachable, I provided art direction for a photoshoot of the food and ingredients that help distinguish “The Box” from its competitors. <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/21062e5c7e288f2513da3a277c570e6aa457587a2148a86a950af0b10a34e670/Asian_Box_exterior.png" data-mid="32662451" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/21062e5c7e288f2513da3a277c570e6aa457587a2148a86a950af0b10a34e670/Asian_Box_exterior.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/ff3b172116bbfefddf0a62c1df40ec9fd40220282f9a707a9cb9a13a25f254a7/_22A1630.png" data-mid="32640018" border="0" src="https://freight.cargo.site/w/1000/i/ff3b172116bbfefddf0a62c1df40ec9fd40220282f9a707a9cb9a13a25f254a7/_22A1630.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/4c21685e3c5372e65ee1e3112876fac92f88c530a41249b7ed34b73ec0d98320/_22A1686.png" data-mid="32640024" border="0" src="https://freight.cargo.site/w/1000/i/4c21685e3c5372e65ee1e3112876fac92f88c530a41249b7ed34b73ec0d98320/_22A1686.png" /> <img width="1062" height="708" width_o="1062" height_o="708" data-src="https://freight.cargo.site/t/original/i/96197334c90f8b6f44fb1f98fd203e77237b47171efcf1e10d0c9184fff1ab91/_22A1697.png" data-mid="32640025" border="0" src="https://freight.cargo.site/w/1000/i/96197334c90f8b6f44fb1f98fd203e77237b47171efcf1e10d0c9184fff1ab91/_22A1697.png" /> https://elkan.co/Just-Cook-for-Kids Sun, 06 Jan 2019 03:17:56 +0000 Elkan https://elkan.co/Just-Cook-for-Kids ︎Branding&nbsp;︎Web Just Cook for Kids is a free video education series created by Dr. Maya Adam (Stanford University) to teach simple, healthy cooking for the family. <img width="1440" height="2728" width_o="1440" height_o="2728" data-src="https://freight.cargo.site/t/original/i/1cc3982a774b3a9166f5650fc22796841c483e39fb630024d66a403c5bf7e1b3/JCFK_screenshot.png" data-mid="107448531" border="0" src="https://freight.cargo.site/w/1000/i/1cc3982a774b3a9166f5650fc22796841c483e39fb630024d66a403c5bf7e1b3/JCFK_screenshot.png" />As the community grew around her online offerings, Just Cook for Kids attained nonprofit status and needed a webspace to call home. I designed a new logo for the organization to represent Maya's warm and family-first approach and worked with her directly to develop a brand new website. The final product is a landing page which increases access to the resources Maya has created around the web and houses a personal blog. Final Logo Lockups <img width="753" height="270" width_o="753" height_o="270" data-src="https://freight.cargo.site/t/original/i/438c62cdd983c178d68edb3b3d3e7b97b361df24868f127d78efabfe90503055/JCFK_logo_horizontal.png" data-mid="32663723" border="0" src="https://freight.cargo.site/w/753/i/438c62cdd983c178d68edb3b3d3e7b97b361df24868f127d78efabfe90503055/JCFK_logo_horizontal.png" /> <img width="750" height="362" width_o="750" height_o="362" data-src="https://freight.cargo.site/t/original/i/ac0532867ea053cf3a74d7582dd39ef5b396115732cea0c7c5c69f0779685aa4/JCFK_lockups.png" data-mid="82042323" border="0" src="https://freight.cargo.site/w/750/i/ac0532867ea053cf3a74d7582dd39ef5b396115732cea0c7c5c69f0779685aa4/JCFK_lockups.png" /> https://elkan.co/Georgetown-Energy-Partners Sat, 24 Apr 2021 18:21:46 +0000 Elkan https://elkan.co/Georgetown-Energy-Partners ︎Branding&nbsp;︎Web Before launching Georgetown Energy Partners, I worked with the University to establish a logo and landing page that would easily communicate the type of community and environmental impact it hoped to have. Our main objective for these deliverables was to represent the future Georgetown University pictured: where the institution’s careful management of its resources—especially energy—would intersect with educational opportunities and environmental stewardship. While designing the logo, we initially considered brighter accent colors to identify it as a separate entity and draw attention to Georgetown’s sustainability goals. However, to facilitate a smoother transition for students and staff affected by this change, we opted to harken back to familiar University colors for both the logo and landing page. Final Logo <img width="800" height="300" width_o="800" height_o="300" data-src="https://freight.cargo.site/t/original/i/bd1c1e450fbd86e2289328915afb2b58dda5f03aed5f182d5dc8d59abf1050e4/GEP_Logo_Comp.png" data-mid="107449085" border="0" src="https://freight.cargo.site/w/800/i/bd1c1e450fbd86e2289328915afb2b58dda5f03aed5f182d5dc8d59abf1050e4/GEP_Logo_Comp.png" /> Logo Sketching Process <img width="1920" height="400" width_o="1920" height_o="400" data-src="https://freight.cargo.site/t/original/i/a552b3fb786bcc254de1ff504738e7f57a84d7614e5e0ec420ab2ce1e94baac6/GEP_Process_Nexus.png" data-mid="106299992" border="0" src="https://freight.cargo.site/w/1000/i/a552b3fb786bcc254de1ff504738e7f57a84d7614e5e0ec420ab2ce1e94baac6/GEP_Process_Nexus.png" /><img width="1920" height="400" width_o="1920" height_o="400" data-src="https://freight.cargo.site/t/original/i/101bff33e536b60b9509d7eb3fafba38648976718ad85d7179885a959345b629/GEP_Process_Archway.png" data-mid="106403425" border="0" src="https://freight.cargo.site/w/1000/i/101bff33e536b60b9509d7eb3fafba38648976718ad85d7179885a959345b629/GEP_Process_Archway.png" /> Final Page Design <img width="1440" height="1756" width_o="1440" height_o="1756" data-src="https://freight.cargo.site/t/original/i/cafeff172c32e24ba1c5ca59ab2ac41b7d21cdcf15ff627e36ff1d3f36e5a648/GEP_screenshot.png" data-mid="107449032" border="0" src="https://freight.cargo.site/w/1000/i/cafeff172c32e24ba1c5ca59ab2ac41b7d21cdcf15ff627e36ff1d3f36e5a648/GEP_screenshot.png" /> Landing Page Iterations <img width="1440" height="1826" width_o="1440" height_o="1826" data-src="https://freight.cargo.site/t/original/i/75fc5e6884d7d19ed8f97daf418beda7b0474683bba7da84e2b6d5550ef2b6be/Georgetown-Landing-Page_Comps.png" data-mid="107171039" border="0" src="https://freight.cargo.site/w/1000/i/75fc5e6884d7d19ed8f97daf418beda7b0474683bba7da84e2b6d5550ef2b6be/Georgetown-Landing-Page_Comps.png" /> https://elkan.co/FK-Restaurants Sat, 28 Dec 2019 22:28:37 +0000 Elkan https://elkan.co/FK-Restaurants ︎Web FK Restaurants &amp; Hospitality, a Bay Area consultancy, asked for an overhaul of their Flash-based website which was cumbersome to use and confusing to potential clients. <img width="1440" height="1907" width_o="1440" height_o="1907" data-src="https://freight.cargo.site/t/original/i/87378826b65b4697ff6dcd52ab08e20254a60f9e1787864a1c7974a37721e240/FK-Restaurants_screenshot.png" data-mid="107448387" border="0" src="https://freight.cargo.site/w/1000/i/87378826b65b4697ff6dcd52ab08e20254a60f9e1787864a1c7974a37721e240/FK-Restaurants_screenshot.png" /> While wireframing the new site, I also worked with the consultancy to streamline the content and redefine the site architecture. The end result is a customized Wordpress site with fewer pages that better highlights FK Restaurants' prior projects, social media presence, and encourages potential clients to get in touch with plenty of CTA prompts. Before/After <img width="1280" height="735" width_o="1280" height_o="735" data-src="https://freight.cargo.site/t/original/i/e89d7d85b9ad6cd2d3d52dd996b5a05a155832017bb2f0b7b669ac3e26c61c58/FK_Before.png" data-mid="82051865" border="0" src="https://freight.cargo.site/w/1000/i/e89d7d85b9ad6cd2d3d52dd996b5a05a155832017bb2f0b7b669ac3e26c61c58/FK_Before.png" /> <img width="1280" height="735" width_o="1280" height_o="735" data-src="https://freight.cargo.site/t/original/i/0a490e56f5e5fcbcc63258ed37f295d2212fbc636c4b170c2715f4279abbaf00/FK_After.png" data-mid="82051864" border="0" src="https://freight.cargo.site/w/1000/i/0a490e56f5e5fcbcc63258ed37f295d2212fbc636c4b170c2715f4279abbaf00/FK_After.png" /> https://elkan.co/Ka-Hei Tue, 31 Dec 2019 21:28:11 +0000 Elkan https://elkan.co/Ka-Hei ︎Branding&nbsp;︎Web The Ka Hei program&nbsp;was created in collaboration with the Hawaii Department of Education to “intergrate&nbsp;innovative energy technology with meaningful learning experiences” for students. To help the community track the program’s progress, I worked with the Department of Education to establish a consistent visual style using familiar colors, icons, and illustrations across newsletters and infographics. <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/64bf26bc34f6a90428c6430fc4874f8a4797276261942ee9c8860d0db529e1b6/KaHeiNewsletter_Issue-4_1.png" data-mid="57498901" border="0" src="https://freight.cargo.site/w/1000/i/64bf26bc34f6a90428c6430fc4874f8a4797276261942ee9c8860d0db529e1b6/KaHeiNewsletter_Issue-4_1.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/eae253e1128ee14caf639e6aae69eeabcd2017026aadb45154861d295fa3b153/KaHeiNewsletter_Issue-4_2.png" data-mid="57498902" border="0" src="https://freight.cargo.site/w/1000/i/eae253e1128ee14caf639e6aae69eeabcd2017026aadb45154861d295fa3b153/KaHeiNewsletter_Issue-4_2.png" /> <img width="2551" height="1650" width_o="2551" height_o="1650" data-src="https://freight.cargo.site/t/original/i/64f54e40f3826a2fe71db7152a25b312d7408abb39536060cddc3c91d3ff26f4/Ka-Hei-Islands.png" data-mid="57498900" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/64f54e40f3826a2fe71db7152a25b312d7408abb39536060cddc3c91d3ff26f4/Ka-Hei-Islands.png" /> <img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/fe57fb6176a40d3b34346fc207c48072fbfc0eba93ea125ad30ca77972a188e4/Ka-Hei-Infographics-1.png" data-mid="57495741" border="0" src="https://freight.cargo.site/w/1000/i/fe57fb6176a40d3b34346fc207c48072fbfc0eba93ea125ad30ca77972a188e4/Ka-Hei-Infographics-1.png" /> <img width="1275" height="1651" width_o="1275" height_o="1651" data-src="https://freight.cargo.site/t/original/i/d3e2fcebc9afaf5357329079b5c3a4c22570c8fe6d965eefec15b78761ed7934/Ka-Hei-Infographics-3.png" data-mid="57495743" border="0" src="https://freight.cargo.site/w/1000/i/d3e2fcebc9afaf5357329079b5c3a4c22570c8fe6d965eefec15b78761ed7934/Ka-Hei-Infographics-3.png" /> <img width="1275" height="1651" width_o="1275" height_o="1651" data-src="https://freight.cargo.site/t/original/i/7c158ed776847a2a71370e0094ae836ddff46966a17a55d4d06ff29261de7185/Ka-Hei-Infographics-2.png" data-mid="57495742" border="0" src="https://freight.cargo.site/w/1000/i/7c158ed776847a2a71370e0094ae836ddff46966a17a55d4d06ff29261de7185/Ka-Hei-Infographics-2.png" /> <img width="1275" height="1651" width_o="1275" height_o="1651" data-src="https://freight.cargo.site/t/original/i/c4fe78236983a75d536090301e571fcb0d557415ef47d7667c79565d07311bac/Ka-Hei-Infographics-4.png" data-mid="57495744" border="0" src="https://freight.cargo.site/w/1000/i/c4fe78236983a75d536090301e571fcb0d557415ef47d7667c79565d07311bac/Ka-Hei-Infographics-4.png" /> Icons <img width="964" height="172" width_o="964" height_o="172" data-src="https://freight.cargo.site/t/original/i/81e5ba6a9a6f52f2ba399dd34862abd3735b01dc9a2a6c83d6e750422449ab4e/Ka-Hei-Icons.png" data-mid="57499256" border="0" src="https://freight.cargo.site/w/964/i/81e5ba6a9a6f52f2ba399dd34862abd3735b01dc9a2a6c83d6e750422449ab4e/Ka-Hei-Icons.png" />